Digital advertising and social media may be all the rage, but here in the northland, traditional marketing in print, radio and television is still the most popular way for people to learn about your business. Folksstill like their morning paperwith their cup of joe or hold on to their reading material whether it’s a newsletter or magazine.
Many small businesses struggle with which marketing method to choose.So, what the difference between Traditional vs. Digital Marketing?
Traditional marketing is based on an “outbound” strategy; ads bring a company’s message to you, the public. Traditional marketing includes advertising in magazines, newspapers, radio and TV, newsletters, coupons, flyers, brochures, and billboards; even business cards or joining the local Chamber of Commerce.
Digital marketing, on the other hand, is fairly new, and based on an “inbound” strategy. Businesses put information about their products or services on the internet via websites, blogs, articles, pay per click ads, and social media platforms like Facebook and Twitter for their potential customers to find, often as a result of a search for information.
But which will give you the most bang for the buck? There is an old advertising adage that states, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Ask an expert for a plan to help you figure out the proper balance between both forms of marketing. If you invest your dollars wisely, it is possible to achieve your goals and increase your market share.