The objective of most full service advertising agencies is to establish ongoing partnerships with long-term clients. Anoticeable new business trend is to offer partial marketing services, like graphic design or videography. Even though these additions are popping up plentiful in rural communities, full service advertising agencies will continue to thrive by reputation and referrals. Only a full-service advertising agency can assist with Product, Price, Promotion and Placement.

A full-service advertising agency is made up of a team of expertsthat focus on the marketing needs of any business. These areas of expertise include graphic design, copywriters, videographers, social media, online marketing, SEO, web development, media management and occasionally, event planning. Often times, a retainer is in place to cover the costs of campaign management,addevelopment and client meetings. Small businesses, in particular, may not have their own marketing department, and may lack the depth of expertise an agency can provide. Smaller agencies may focus on specific areas of expertise, like graphic design and web development, so it is important that you research your options before approaching an advertising agency in your area.

Although it may appear as though hiring a full-service advertising agency will be expensive, you need to consider that an agency can saveyou a fair amount of money by negotiating advertising rates. Most agencies are offered discounts for their clients. The standard agency discount on traditional media is 15%. Agencies will also further negotiateadvertising rates for their clients. Often, they can acquiregreater discounted rates than most businesses that deal directly with the media. This may include print, online marketing, radio and television. Agencies can also redesign ads to be more effective, saving your business more money through appliedmessaging thatcaptures the consumer’s attention. An agency can be viewed as your personal marketing team minus the responsibility of benefits, taxes or other employee compensations.

Even for experienced businesses, developing abrand can be a complex undertaking. Full service advertising agencies can help the branding process by developing logos and cohesive campaigns that will create brand awareness. They can also offer you research that will allow you to target a specific demographic. Agencies will help design your ads for individual media so that you can get the most out of youradvertising across all markets.

Using an advertising agency can save a business valuable time. Hiring an agency means that you and your staff do not need to spend another moment developing advertising campaigns any longer. Most small businesses do not have the excess in man power to offer an education in the latest marketing practices. Employing an agency will free your time and your employees’time to focus on what they do best…sell your service or product. Most small business owners are busy running their operations and have little time to orchestrate the creation and successful execution of a company’s advertising campaign.
Most business owners are aware;their marketing dollars are crossing over into areas beyond traditional media. Online marketing is a new avenue they must embrace todayand very few business owners have the time to keep up to speed with these marketing advancements. Social Media and SEO represents two areas where agencies can create tremendous value for their clients. There is more of a need now for advertising agencies than ever before. Advertising agencies can save you timeand money while building your brand by utilizing their team of experts.